Randall Castillo Ortega explains the importance of best business practices in the face of COVID-19
There are historical events which manage to shake humanity and produce real paradigm shifts. This happened several millennia ago with the advent of agriculture, which transformed the way humans interact and was the foundational step in the creation of site-specific companies with more or less organizational structures. less complex. Randall Castillo Ortega is an international trade expert and discusses how businesses can better equip themselves in the future after seeing what the COVID-19 pandemic can do to the business sector.
Long ago, the Industrial Revolution in England brought about a radical change in the way production capacity was understood, greatly destabilizing the status quo, but achieving remarkable technological advancements which in the medium and long term improved the quality of production. life of populations and stimulated development in several countries. In addition, the last decades have witnessed the fascinating rise of technological-digital evolution; our generation is witnessing one of the most impressive changes of an era that the human race has ever known. Since the advent of the Internet, the development of the digital world has been exponential. Following Moores’ famous law, telecommunications technology has been sophisticated at an unusual rate, practically doubling its capacity every 18 months.
Today we have smartphones, social networks that keep us connected all the time, and digital applications that are very useful for different purposes: the future has come to us. In the midst of this era of change that we are going through and that we are not yet able to size for lack of perspective that can only give time passing, organizations and individuals are fully assuming, hand in hand with commitment and vision for the future, the challenges that contemporary history poses on our shoulders.
It is true that societies evolve, as times change. In turn, professional organizations, endowed with such skills essential to their survival, adapt to the new paradigms that emerge. The way you do business also responds to the needs that arise in your environment. The challenge is to achieve real evolution and not to fall into the dreaded involution, that is, the setback caused by the repetition of vices apparently overcome in the past. The current public health crisis following COVID-19 has revealed the urgency of substantial changes in the way we see the world, Castillo says. Initially, this made us revalue solidarity. In the face of a global health and economic crisis, it is essential that there be collaborative work based on trust and generosity.
Companies have had to adapt to difficult circumstances in order to continue to operate. Many companies have avoided downsizing and keeping an eye on employee needs. The cooperation that has prevailed between the private and public sectors to overcome adversity in the best possible way is undeniable. Prioritization has become essential, and human sense and interest in the common good have become present. Says Castillo, In the same vein, different organizations take the critical situation as an opportunity to rethink concepts as elementary as that of corporate social responsibility, no longer as an accessory, but as a pillar on which action organizational structure is supported.
Indeed, a market continues to gain ground with customers and consumers increasingly concerned with issues such as sustainability, respect for labor rights and business ethics. Businesses need to understand that corporate social responsibility requires a commitment that is reflected in time spent and focused on resources. Perhaps the crisis is synonymous with new considerations around this key point; social responsibility requires being the essence of organizations and not just a facade.
Finally, the rush to find solutions to continue professional work, faced with the need to take measures of social isolation to avoid the proliferation of the epidemic, made us resort more regularly to technological platforms and digital tools. Today more than ever, we are aware of the extent of these applications and will surely learn how to make better use of them on a daily basis. We may even be able to optimize the technology and finally enter the long-awaited Industrial Revolution 4.0.
This painful crisis has allowed entrepreneurs to learn valuable lessons and force us to be more resilient in the face of adversity. It will be up to us to see a better future and to work hard, from the organizational world, with the aim of creating a professional environment of good practices and full social and humanitarian sense, concludes Castillo.
About Randall Castillo Ortega
Randall Castillo Ortega has been involved in the financial space virtually his entire professional career. In addition to having founded the financial loan company RACO, he is also an avid outdoorsman and, along with his family, is a big supporter of the community. He regularly participates in ceremonies and community events organized to create a better environment for children and families.
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