KFC Joins ‘Chicken Wars’, Becomes Latest Channel to Unveil New Chicken Sandwich
The so-called “chicken wars” are heating up again.
Freshly released McDonald’s announces new chicken sandwich on his menu. Kentucky Fried Chicken announced Jan. 7 that it will be releasing its own chicken sandwich.
The KFC Chicken Sandwich, which was tested in Orlando last year, is already available in select markets and will be available seven days a week at 4,000 KFC restaurants across the United States by the end of February.
The sandwich features a quarter pound of all-white meat, a fillet of double-breaded and crispy chicken breast on a toasted butter brioche bun with thick crispy pickles and the Colonel’s real mayonnaise or spicy sauce. Each sandwich is made to order.
“We tested the new KFC Chicken Sandwich in Orlando last spring, and almost doubled our sales expectations, so we knew we had a winner,” said Andrea Zahumensky, KFC US Marketing Director. is part of the conversation about the chicken sandwich, but anyone who tastes this sandwich will no doubt know that we are playing to win.
KFC’s food innovation team tested pickles with eight thickness variations and worked with six different bakeries on more than ten recipes to find the right bread for chicken, according to a press release.
The KFC Chicken Sandwich will be available a la carte for $ 3.99 or in a KFC Chicken Sandwich combo meal, which includes fries and a medium drink for $ 6.99.
KFC and McDonald’s are the latest fast food chains to enter the battle for fried chicken supremacy, joining sandwiches made by Wendy’s, Popeye’s, Chick-fil-A and Burger King.
It’s a trend that’s emerging because Americans have been eating more chicken and less beef in recent years, Peter Saleh, managing director and analyst covering restaurants and food distribution at analytics firm BTIG told CNN Business.
“It has been an ongoing battle,” he said. “The chicken poultry segment is a bit more popular these days with consumers. Everyone is trying to take advantage of this.