How to become a socially responsible business in five steps
A decade or two ago, it doesn’t matter what your political and social views are. Consumers lead their own lives and defend their interests without demanding the same from the companies they support. Over the years, they have realized that companies are making money with them, and they need to demand that they take a stand on some important issues. We’ve seen it over the past year, where people have flocked to places of business, demanding that business owners take a stand on a variety of issues – the Black Lives Matter Movement, climate change, political injustice and much more.
So where does that leave a small business like yours? You’re afraid of alienating your customers, so you don’t really want to polarize yourself. However, you know how important social responsibility is and you want to use your voice for the good of the community. Taking a stand shouldn’t be polarizing at all. You can support causes that are dear to everyone, such as dropping out of school, poverty and the environment.
1. Build a code of business ethics
More and more companies are realizing the importance of taking care of the environment. This is why it is quickly becoming part of an organization’s overall code of ethics. The code of ethics should reflect the core values, mission, vision and people of your business. Your employees should display the same values when chatting with customers and negotiating with suppliers.
2. Commit to protecting the environment
Every business must do its part in protecting the environment. A simple policy of saving energy at work will greatly contribute to environmental sustainability. One of the best ways to do this is to invest in environmentally friendly choices in your construction and operation processes. Making sure your employees know the steps you are taking to protect the environment will encourage them to do the same.
During the winter, be sure to call for industrial insulation services so that the company can verify if the pipes of your heating devices are sufficiently insulated to withstand the cold. Well-insulated buildings are energy savers. Its employees can use the heating and cooling equipment without management worrying about the high cost of electricity.
3. Talk to your suppliers
You cannot do it alone. To create an effective social responsibility program and policy for your business, you need the help of your suppliers. Make sure your suppliers follow your business ethics, as well as program expectations. Before agreeing to sign the contract, make sure you agree with the suppliers. There is no point in focusing on your social and environmental policies if your suppliers don’t do the same. These types of advocacy are a work in progress.
4. Be aware of giving back
Where do you give your money? What causes are you helping? If you are concerned about climate change, you need to make sure that you are putting money where your mouth is. For example, you should donate to causes focused on sustainability and environmental protection. Support causes important to your business. You can give back to the community by sponsoring events, planting trees, and lending your voice to environmental concerns.
You don’t know the power of a small business owner’s voice until you use it. The idea is to make sure they hear your message loud and clear. This will have a huge impact on how your market perceives your organization.
5. Don’t fool the public
Be fair and honest about your marketing message. Don’t try to deceive the public with bogus marketing and advertising. From words to deeds. Make sure you stay true to your campaigns. Do what your business tells you to do because the consequence is that the public will start to distrust you. In every business, the most important thing is to earn and maintain the trust of your customers. The moment you lose this, it will be difficult to win it again. So, be careful with the marketing message you want them to believe because you will have to stick with it.
More than ever, companies must do their part to build community. They must work with governments and other nonprofits to reach out to the public in the hope of solving some of society’s most pressing problems. Be it poverty, education, the environment, social justice and social media ethics, your voice is as powerful as when you make it heard to people. You cannot deny your brand’s obligation to contribute to the well-being of all.