How print survived the digital transition
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In a world where marketing and digital media are becoming more and more visible all around us, you could be forgiven for thinking that printing is on the decline. However, printing continues to play a crucial role in our everyday life. Printing allows businesses to connect with customers in ways that digital media often fails to do. News and current affairs magazines are becoming more popular than ever, and print media, instruction manuals, packaging and countless other applications keep printing going.
In addition to business demand and the need to print, printers and printing supplies have become much more affordable in recent years. In addition, the quality of the prints that Brother ink cartridges and other high-end printing supplies can produce is of a professional level. As printing became more accessible, it allowed printing to continue to be an important part of a typical home computer or office setup.
Let’s take a closer look at some of the reasons print survived the digital transition.
Powerful marketing tool
If a flyer arrives in your mailbox, you’re much more likely to look at it than a cold email that arrives in your inbox. Printed marketing materials helping business owners connect with their customers in ways digital media simply can’t. In the digital world, it’s easy to get lost in the chaos. By using print marketing strategies, business owners can find unique ways to ensure that their business stands out from the competition in the future.
Magazines are still popular
There is something about flipping through a magazine that simply cannot be reproduced on digital media. While magazine sales have declined overall, sales of some titles are surprisingly on the rise. News and current affairs magazines, in particular, have grown in popularity with titles like The Spectator and The Economist seeing sales increase. This creates more demand for printing and can be a sign more people promoting the tactile reading experience in the future.
Owner’s manual or instruction booklet
While PDF and online resources have become more popular in recent years, many manufacturers still include an owner’s manual or printed instruction booklet. Not only does this instantly give credibility to the heart of the product, but it improves the customer experience and adds value to the offering. Buying a new car without an owner’s manual or buying a used car with digital service history is a step too far for most people today, which helps to maintain the impression alive and well.
Printing for business
Many important business contracts and legal documents need to be signed in person with pen and paper. Keeping hard copies of business documents also helps business owners enjoy greater peace of mind in security and access. Packaging is another business requirement that creates a huge demand for printing. In an increasingly digital world and more and more products sold online, the packaging plays a crucial role like the first “real” link that a customer has with a brand. As more companies focus on improving their packaging, the demand for printing will continue to increase.
Print will continue to thrive despite digital influence
Whether nostalgic or practical, there is a special attachment that we must imprint. Printing helps build a sense of trust, security and credibility in the content of the page. A printed document is not something created in an instant, only to be quickly shared and lost in cyberspace. Printing provides a real means of connection and will always stand and hold its place in what is undoubtedly becoming an increasingly digitized world.
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