Hiring alert: how tech is bridging the gap between job seekers and companies
The shift towards automation and the application of analytics in the recruiting industry has been a major turning point, driving an increase in demand for new era technologies. While recruiters struggle to find the right match with their job openings, job seekers struggle to find a suitable job.
There is a difference between the way recruiters search for candidates and the way job seekers search for work. The need to streamline the process of targeting the right candidate emerged during the pandemic.
This set a new benchmark for recruiters to cut costs and attract top talent.
Employers must adopt data-driven technology and recruiting tactics to locate the best candidates to fill the skills gap. Data offers new opportunities for talent acquisition and makes it easier for companies to choose the best candidates.
This information is central to streamlining and improving the hiring process. AI-powered recruiting tools use predictive analytics to collect data from employees from various sources such as social media, user search interests, and other sites and compare it to job requirements in order to find the best candidates for a job.
PROGRAMMATIC JOB ADVERTISING
Programmatic job advertising plays a vital role in enabling companies to find the best candidate by gathering and analyzing huge amounts of data from multiple candidate sources and placing laser-targeted ads for exit. maximized.
This expands the pool of potential employees for companies. The rules-based approach provided by this mode of advertising bridges the gaps between employers and potential employees, promoting the best match.
Programmatic job advertising uses artificial intelligence, big data, machine learning, and predictive analytics to target the right audience within the budget set by the employer. Accurately placing job ads is just one part of a larger recruiting strategy.
To maximize ROI, it is recommended to send job postings to targeted platforms using programmatic technology rather than wasting time monitoring recruitment on hundreds of job boards.
A simple and cost-benefit analysis of programmatic job advertising indicates benefits such as minimizing the time it takes to hire, reducing wasted costs resulting from cold calling and walk-in interviews, flexibility and the elimination of errors resulting from human biases in selection. .
Moreover, this tool also helps with remote recruitment, which has become a prerequisite in today’s disrupted times and encourages diversity and inclusion in the talent pool. The data-driven approach improves website traffic and ensures only the most qualified job seekers with the right attributes are onboarded.
Additionally, to address the talent shortage, companies may need to supplement external recruitment with training, upgrading and reskilling of people to meet the requirements of a particular position through job offers. internal jobs and lateral hires.
By accumulating data on individuals who have the required talent, programmatic job ad technology can help companies strengthen employer branding, improve the candidate experience, and retarget potential candidates.
(The author is Amitt Sharma, Founder and CEO, Receptix)
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