Global consumers are holding back lifestyle changes to reduce carbon output, says Ipsos
Despite growing climate anxiety, global consumers are hesitant to make the lifestyle changes needed to reduce their carbon emissions, according to new research from one of the world’s leading market researchers.
About 45% of respondents are considering switching to a low-carbon heating system for their home, Ipsos found.
The study, which surveyed more than 25,000 consumers in more than 30 countries, found that dietary changes are the most popular – or well-known – for reducing their carbon footprint.
However, in recent years, the “overconsumption” of products like fast fashion has increasingly been glossed over.
In the UK, nearly 75% of consumers say climate change has brought personal responsibility for consumers, as the latest report from the UN climate body warns of crop failure in some areas by the 2030s.
However, less than a third of Britons would consider changing their heating system to oil or gas – despite government efforts to partially subsidize the cost of installing heat pumps.
“There is still a big gap between what people believe to be true and what is reality in terms of the actions we as citizens can take to reduce our own carbon footprint,” said Dr Pippa Bailey. , responsible for climate change and sustainability practice in the UK. said Ipsos.
Although more sustainable practices have not yet won over consumers, the transition has caught the attention of investors.
Around one in eight investors in the UK have purchased a sustainable investment product. While just as many have yet to venture into so-called green products — they are interested, according to an investor survey by Forrester.