Building brand resilience: A business masterclass with Nathalie Nahai | Guardian masterclasses
No matter what your profession, or where you currently feel seated on your career ladder, if you want to understand how to truly drive performance, you need to harness your personal values. In doing so, you will identify not only what drives your decisions, but also how to use those decisions to build your reputation and increase the value of your business resilience.
In this hands-on workshop with Nathalie Nahai, bestselling author and creator of The Hive Podcast, you will discover the scientific knowledge to identify what makes you tick. You will also understand where you stand on the value map and how to apply the Four C’s framework to your professional thinking, so you can better connect with your clients with integrity and purpose.
This highly interactive masterclass combines practical exercises, case studies, group discussions and questions and answers, and has been designed for all professionals, whether CEOs and executives, to those working in NGOs and start-ups, as well as to the self-employed.
The main changes in consumer and employee behavior, including:
Generational differences (such as Gen Z and Millennial cohorts)
The shift from consumption and hedonic culture (seeking pleasure and avoiding pain) to culture and eudaimonic (seeking a goal)
How this change affects consumer and employee behaviors
Self-determination and why it matters both online and offline
How to meet people’s needs for autonomy, competence and proximity
The Four Cs Framework for Maintaining Integrity:
How to avoid virtue signals, to better understand your own needs and, ultimately, meet those of your clients and / or employees
This course is for …
Business leaders and those in the C suite who want to know how to identify the core values that guide their goals and behaviors, as well as those of their clients
Anyone working in NGOs, start-ups or freelancers who wish to both assess and build a roadmap towards greater long-term integrity and business resilience
Nathalie Nahai is a speaker, author and consultant, whose work explores the persuasive technology, ethics and psychology behind changing consumer behaviors. Her clients include Google, Unilever, and Accenture, who she teaches how to apply behavioral science ethically to improve online presence, communications, and customer experience. Member of the BIMA Human Insights Council, Nathalie animates The hive podcast, and has spoken about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, The Telegraph, as well as on TV and radio.
You will receive a link to the webinar 2 hours before the 6 p.m. start time (BST).
Dated: Tuesday, September 7, 2021
Time: 6 p.m. – 8:30 p.m. BST
Price: £ 99 (plus £ 4.47 booking fee) or £ 110.99 for the book + Nathalie Nahai Business Unusual ticket (plus £ 4.96 Booking fee)
Event capacity: 60
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