Absen Green sets new standards for sustainability
Absen Green sets new standards for sustainability
Germany – Absen has launched a new green initiative, Absen Green, which brings together its leading efforts in sustainability, environmental protection, energy efficiency and corporate social responsibility and reaffirms its commitment to a future best for all.
The LED display pioneer has long offered some of the most energy efficient products on the market, but the launch of Absen Green marks the first time Absen has brought its environmental efforts together under a single brand and marks a major statement of intent in the 20th. anniversary year.
“Saving energy is a virtue, but protecting the environment is an attitude. That’s our attitude, ”says Rubel Rengel, senior vice president of global business development at Absen. “This is what the Earth deserves.”
Some of the first measures for the planet announced under the Absen Green banner include the use of uniquely sustainable and environmentally friendly materials, rigorous safety standards to prevent damage to the natural world and an energy efficiency program that has saved 700,000 tonnes of CO2 over the past five years and made Absen a carbon neutral company.
Energy saving is achieved by a combination of four technological innovations. Common-cathode LED technology reduces power consumption and heat production by over 20%, while the use of a high-efficiency power supply offers energy conversion efficiency of almost 90% (up from 75%). % to 85% for products using traditional power supplies). High luminous efficiency LED lamps further reduce power consumption and complete heat dissipation design reduces power consumption of internal circuitry of displays.
Through this four-pronged approach, products such as the A1099, Absen’s large outdoor LED display, and the A1021D / A1621D, its LED digital outdoor advertising (DOOH) solution, save energy. ranging up to 50% and 65%. , respectively, compared to similar products on the market.
The real impact of the savings offered by these and other Absen products equates to the carbon dioxide absorbed by nearly 14 million trees in a single day, and has helped the company achieve its goal of carbon neutrality, or of net carbon dioxide emissions.
Increasing energy efficiency also significantly reduces emissions of sulfur dioxide and other harmful gases, preventing the build-up of harmful sulfuric acid in the atmosphere.
These high environmental standards also apply at the manufacturing stage, with Absen using only environmentally friendly raw materials – all of which comply with the European Union’s RoHS 2.0 directive restricting the use of hazardous substances. – and ensuring that all its products meet the EU’s electrical and electronic waste. equipment (WEEE), which promotes the reuse, recovery and recycling of waste by-products. On average, these products have a 25% higher reuse / recycling rate than their non-WEEE certified counterparts.
“Absen advocates green, low-carbon, energy-efficient and environmentally friendly manufacturing,” continues Rengel, “following the principle of sustainable development”.
All Absen LED displays are also compatible with 3C, CE, UL, ETL and other national and international safety standards, certifying that the products meet strict requirements for protection against fire, electromagnetic interference, AC dielectric withstand, current leakage, insulation resistance and earth resistance, as well as OHSMS health standards on eye protection (against blue light), electromagnetic compatibility and more.
In addition to highlighting how Absen minimizes its physical environmental footprint, Absen Green highlights how the company is tackling other less obvious sources of pollution: light and sound. All Absen products feature a fanless design, which allows its products to operate at a sound pressure of less than 10dBd (for comparison, the volume of a normal conversation is around 60dB), while Absen’s innovative automatic brightness adjustment technology ensures that its screens adapt to the brightness. of the surrounding environment. Further reduction in light pollution is achieved with 16-bit high gray correction technology and unique fog surface treatment to reduce glare and eye strain.
Absen Green also includes Absen’s complementary commitment to corporate social responsibility, which covers corporate management systems, business ethics, and employee rights and benefits in addition to its corporate social responsibility commitments. environment and safety.
“From the use of environmentally friendly materials to reducing energy consumption, waste and light and noise pollution, the initiatives defined in Absen Green show how Absen fulfills its responsibilities towards the planet and the world. humanity, ”concludes Ruben Rengel. “The adverse effects of climate change are undeniable and we want to be part of the solution, now and in the future. “