6 strategies to boost your social media activity
Social media is a powerful tool for businesses to not only build brand awareness, but also to drive sales. In this article, we’ll discuss the best ways to use social media marketing to grow your business and make more money. We’ll see how to find new customers, increase engagement with current followers, run contests on social media platforms and much more!
1. Make your profile picture and cover photo attractive to grab attention
Eye candy is a powerful tool to grab people’s attention. Your profile photo and cover photo should be eye-catching, interesting, or beautiful in some way or another so that they want to click on your account and explore more.
In order for a social media platform to have any chance of success, you need followers who are interested in the content you are sharing. The best way to find these potential customers is to have an attractive profile picture!
2. Use hashtags in posts to increase engagement with other users
Hashtags are incredibly specific depending on what industry you are in. If you’re in the pet industry, for example, there are hashtags like #DogMom and #PuppyLove.
They can be both an easy way to find other people with similar interests as you, or a way to connect with others who might not have heard of your work before.
When someone follows this hashtag, they’ll see all the posts linked to it on their News Feed, so make sure only relevant content is posted!
3. Share photos of what you do in the office or on a business trip
Creating a story behind your brand through social media is one of the best ways to make your followers feel like they’re part of something.
Photos are also a great way to show what you do in an easy and accessible way for those who may not be familiar with your business!
Remember that everything posted on social media is public, so be sure not to post personal information or photos that contain confidential information unless they have been prepared in advance with all senior management approvals.
4. Post industry information that might be relevant to your followers.
Getting recognized as an expert is a great way to build your profile on social media, and the best way is to post on topics that are relevant to your followers.
For example, if you are a fashion blogger posting tips on where to buy cheap clothes online, it might be helpful to mention any new legislation or upcoming trends in this space.
This will make others more likely to follow you so that they can keep up to date with industry news as well. Still, you need to make sure that the content is of considerable value. Posting trite and spunky content can be extremely damaging.
5. Don’t forget to use integrations
Most social media platforms integrate with various other channels so you can really get the most out of your content.
For example, if you’re a blogger talking about the value of upgrading to the latest iPhone, it would make sense to mention where to buy online at the end of this article. This will allow users of social media platforms like Facebook or Instagram to click on your site and then they will be able to read more on the blog post.
Another good example is Booksy’s Instagram and the Facebook integration, which provides you with a “book an appointment” button directly on your social media profile. Since Booksy integrates with both of these platforms, making it a great choice when marketing your health and beauty service.
There are also a number of apps you can integrate with for even more reach. For example, Hootsuite allows users to manage all of their profiles from one dashboard, which is extremely useful if you’re juggling multiple accounts at once.
6. Organize contests
Who doesn’t like a freebie? Hosting a contest is a great way to grab attention and build engagement. The price doesn’t have to be much. For example, you could offer an ebook as a grand prize. Of course, don’t overdo it. While it’s great to have a commitment, this guy isn’t really going to bring you that many sales in the end. It’s worth having a contest every now and then to keep your followers engaged, but relying on it alone can hurt your business.
Content sponsored by Booksy.